StarFM Breakfast Show
As the roosters made their last call in the serene suburb of Belgravia, Team KidzCan and the StarFm breakfast Show contingent ensured the September Childhood Cancer Awareness Month would end in style. The team ably, and generously drove the childhood cancer message across the nation with early morning drivers waking up to it and giving positive feedback to the crew.
The trio of Nikki, Ephraim Tagu, and Sakhy kept the physical audience on their toes with soothing music intermittently interpolated with interviews with KidzCan Executive Director, Dr. Loice Hlatshwayo from the Paediatric Association of Zimbabwe, and clinical nurse Charity Kawadza who all with one voice hammered the central message that children do get cancer and can survive it.They also shared critical information on childhood cancer.
“In the case of retinoblastoma, (cancer of the eye), we are saying parents should be on the lookout for that glow in the eye.
Any difference in colour and form should prompt parents to send children for further investigation,” said Mckenzie. During the same 3-hour live show, at the corner of Churchill and Sam Nujoma Street, staff and a battalion of volunteers went on a mission, distributing 5000 fliers on September gold, the month of childhood cancer awareness.
The 6-9 am StarFM Breakfast Show is a popular programme that came tops in the 2022 report, according to the Zimbabwe All Media and Product Survey (ZAMPS). The station enjoys a 25 % listenership among radio listeners in Zimbabwe according to the latest 2023 report. ZAMPS is an independent board mandated to monitor and undertake market research on behalf of advertisers, the media, publishers, advertising agencies, and public relations consultants in the country. It has the advantage of low bandwidth that ensures good reception on most ex-Japanese cars.